“ege products enhance the design and aesthetics of our showrooms. By using bespoke carpet designs, we are able to communicate our brand in a creative and exiting way, and create a dynamic atmosphere for our visitors and staff”, Marketing Communications Manager from Haworth Asia Pacific Julia Tehan says.
Effective brand communication with carpets
With an aim to supply customised solutions which make a difference to each client, ege took the challenge to create a customised design solution for Haworth showrooms throughout Asia Pacific. The result is a tailor-made concept that clearly communicates the Haworth identity and spirit. With design and qualities pre-specified, time and money is saved when opening new showrooms. Thus, allowing for resources to be used elsewhere.
Standard or special – the options are endless
As a leader in design and manufacture of office furniture and workplaces, Haworth works to create high-performance environments that unite space and behaviour. With showrooms located throughout Asia Pacific, Haworth was in need of a flooring solution that would not only reflect the identity of the Haworth brand but also radiate the passion that Haworth attaches to each of their projects.
At first, designer Karin An Rijlaarsdam from the Dutch interior design company Cloud-9 chose to work with ege’s Floorfashion collection, but feeling inspired by ege’s endless possibilities with custom designs, she ended up creating a design of her own instead. The design was created in close co-operation with graphical designer Vladimir Dubko.
“Haworth is excited to work with ege as part of this initiative to bring creative and innovative carpet solutions to our clients and design partners throughout the region”, Julia Tehan says.
New showrooms in Beijing, Hong Kong, Singapore and India are already planned and more will follow, rolling out ege carpets in all of Asia Pacific.
Design without limitation
Whether you want a stand-alone prototype design concept or a complete brand roll-out across hundreds of locations, a custom-designed flooring solution enables you to deliver a unique and visionary solution to the environment you are working with.
Your advantages when choosing a custom-designed concept:
- One identity communicated across the region
- Design and aesthetic of your showrooms are enhanced
- Time and money saved on budget as design and quality is specified
- Fast handling from order to dispatch
- Qualified and professional guidance